Equitable Bank

Our client has been a long standing community bank. With all the bank mergers in the region, customers are uneasy and left wondering who is in control of their money. We wanted to create an endearing campaign where a person is completely relaxed and in bliss at beautiful locations around the community.

The idea of the theme is to eliminate all the noise and information coming at you from most commercials and reveal near the end of the commercial that Equitable Bank is safe sound banking.