Last month we shot a spot for Urban Elements, a furniture store in Newburyport, MA. It was more than just a web video, it was a heartfelt thank you from the owner to the community. She started her business just before the recession hit, and managed to survive and eventually thrive in a close knit community that has an immense amount of pride. She’s definitely proud of her business, and we’re proud of our video we made in collaboration with her. See it below.