New technology and easy to use software allow anyone to create a video. Some companies may choose to forgo using a professional video production team in the hope of saving money. While this is a less costly option; unfortunately, it is also a less quality option. There is a big difference in the quality of professional work compared to amateur production. Professional video producers provide great value to any video project.
What does the Video Producer do?
The producer is the person who coordinates all aspects of the video. Even a short, simple video requires coordination between many different people and resources.
- Meet with Clients. The producer will meet with the client to determine what they want to accomplish and how that can be done. This may require multiple meetings to make sure there is a clear vision and plan.
- Develop Script. The producer will also work to develop the script, whether that means actually writing the script or working with writers to produce a script that does what the client wants.
- Create/Stay on a Budget. The producer will work with the client to determine the budget, what it includes and whether any adjustments need to be made during actual production.
- Devise the Schedule. The producer will map out the schedule of how/when the video production will occur, and strive to keep everyone on schedule.
- Hire/Coordinate Talent. If there are actors involved in the video, the producer will arrange auditions and negotiate contracts.
- Hire/Coordinate the Crew. The producer will also hire any necessary crew and negotiate contracts. This can be a huge undertaking since there may be makeup, costumes, lighting, sound, stage crew, etc. All these crew members also need to be transported to and from locations and fed.
- Determine Logistics (where, when, how…). Whether the video has one location or multiple locations, the producer will coordinate all logistics of where, when and how the video is made.
- Responsible During Production. During production, the producer ensures that every member of the team has what they need and that everything goes smoothly. This involves coordinating every aspect of the production from talent to crew to problems that occur.
- Double Check Post Production. The producer works closely with the editing team to make sure every aspect of the video is top quality and accurate.
Why is a Video Producer Important?
With all the coordination involved between the many people that work together to create a video, it would be easy to make mistakes or get off track without someone to hold it all together. The producer is an incredibly valuable member of the team that is ultimately responsible for creating a high quality product that does what the client wants. Experienced Boston Video Producers have been through the process and know what to do to keep the project on track and under budget. Easy to use editing software doesn’t come with a producer to plan it all out. While it may save in actual editing costs, it won’t save in planning time/costs, coordination, or result in a professional product.