Online marketing is constantly evolving, and a smart entrepreneur needs to follow the trends and understand the modern consumer. Attention spans are getting shorter and shorter. However, there is a way to capture and hold the interest of people who visit your website. According to Mist Media, visitors will remain on your webpage 88% longer if there is a video on it. In order to take advantage of this and boost your conversion rates, it is important to understand the 5 types of videos that will increase your website visitation and sales. These videos can be produced on any budget, even if that means using just your smartphone to film, but for the best results you should hire a professional video company. Whatever the particular goals and needs of your business are, video is a valuable marketing tool.
1. Advertising Video
The average visitor will not spend more than 10 seconds on your webpage if he or she does not find something interesting. In such a short timeframe, it is a lot easier to grab attention with a video than text. Video footage is dynamic and compelling, wordy descriptions and pitches are static and potentially overwhelming to consumers. Therefore, when it comes to advertising, a product video is the quickest and most efficient way to persuade your potential customers. According to Stacks and Stacks, people who watched a video advertisement were 144% more likely to buy the advertised product.
2. Profile Video
A profile video introduces the public to your company’s history, philosophy, and values. By showcasing your strongest points, it helps you build a positive public image. There is not just one right image to sell. You might be an old company with 200 years of tradition and high-quality goods behind you. On the other hand, you might be a newer company with a young workforce that targets younger generations. Though very different, both of these reputations can be effective. A good profile video paints a picture of the specific type of company you want to be perceived as, based on your target demographics. Don’t try to present yourself as something that you’re not. Find your niche and define it for the public. A strong profile video makes you seem more genuine, professional, relevant, and trustworthy to your target audience. CrazyEgg saw a 64% increase in conversion rates after modifying their homepage video to make it more interesting and unique. With a specialized profile video that truly captures your company’s identity, you can boost your conversion rates too.
3. Media Release Video
A media release provides newsworthy or relevant information to a wide audience while also getting your company name out there. Video media releases are easier for consumers to absorb, give your claims more credibility, and emphasize your key points. People are always looking for fresh and interesting news, and are more drawn to exciting videos than other content. Thus, information presented in a video is much more likely to stick in viewers’ mind and familiarize them with your business or product. For even higher conversion rates, try sharing your media release videos through the social media that people check every day.
4. Educational Video
Most of the time we spend online is either in pursuit of entertainment or knowledge. Educational videos provide both. They establish you as a competent, transparent, and trusted source for industry-related information. A 2-3 minute educational video can boost engagement rates up to 80%, making people more likely to gravitate towards you for products and services. Famous Youtubers are a prime example, as they have already gathered dedicated fanbases and boosted sales with content that is both informative and entertaining.
5. Testimonial Video
We tend to get most of our news from friends, peers, and social media. That’s because people are more likely to put their trust in other individuals than in a faceless corporation. The approval of someone who has had experience with a product or service appears more authentic and genuine, as an individual’s opinion is free of bias and ulterior motives. Thus, testimonial videos gain the support of consumers by using the honest word of consumers just like them.
These examples demonstrate how powerful of a marketing tool videos can be. You can take advantage of these five essential types of videos on any budget. Simple videos, such as a whiteboard animation or a short product video, can be produced with just your smartphone. Alternatively, you can hire a professional video production company to create complex, high quality videos for your purposes. The most important thing is to understand your target audience and adjust your methods to their needs and desires. Add advertising videos, profile videos, media release videos, educational videos, and testimonial videos to your webpage to boost the public image, advance the goals, and increase the sales of your business.