Why do some videos go viral while others flop? Video marketing is a fast growing industry with many companies choosing to use the benefits of video to get their message out. Yet, not all videos reach their potential. Making a quick video and posting it to the internet is not enough. Follow these pointers to make your next video a marketing success.

Understand Your Customer

Take the time to learn more about your customers. How do they think? What do they want and feel? Connecting with them on an emotional level can make your videos more meaningful. People are more likely to watch and share your video if they can relate to the content. Knowing what your customers are looking for will help you meet their needs, making your video a hit.

Tell Your Story

These days it is easy for customers to find out about products online. They can read through consumer reports and reviews to determine what to buy. Your video should be about more than an attempt to sell a product. Use it as a chance to tell your story, and share your brand’s message. If you can tell your story in an engaging way, your customers will respond. More people can recall what they’ve seen than what they’ve read. This makes video a great way to share your story so that people will remember your brand.

Make it Memorable

Produce a creative, engaging video and people will be more likely to view and share. This is easily said, but not easily done. If you create a video that is just like every other video out there, then there is no reason to watch it. Make it memorable and different. Humor is a great way to reach more people.

Use Social Sharing

Make it easy for people to share your video. This is as simple as making sure there are easily accessible links for posting your video to their social media. If it isn’t easy to share, then people won’t bother. With easy social media sharing, it is more likely that they will share what they’ve seen with friends.

Drive Engagement with a Call to Action

Every successful marketing strategy needs a call to action. What do you want your customers to do once they’ve watched your video? Make their next step clear. Drive engagement by asking your customers to:

• Share the video on social media
• Sign-up for a newsletter or give-away
• Leave a comment
• Visit a landing site
• Call for more information
• Purchase your product

Following these pointers will ensure that your video is memorable, engaging and ready for your customers to share. Give us a call to learn more about how to make a successful video.